Educators collect data every day, including demographic data about teachers and students, the retention rates of teachers in a school system, the needs of the students they serve, and data tracking how well those students are progressing. There are many purposes for that data and forums through which to share it. Don’t be daunted — there are many kinds of evidence and data that can be useful beyond student test scores. Data awareness is key to recognizing what you have and how to use it. Deploy data strategically Knowing what to do with the data is as important as getting it. Tailor the data you collect and present to address the story you are telling. For example, if you are telling a story about professional