Q: How do you find and hire great instructional coaches? A: Finding the right person to do the job is a commonsense goal, but it isn’t always easy. Not only do coaches need to have successful teaching experience, there are additional demands of coaching that not all good teachers possess. To make sure you get the right person, three components are essential to the hiring process: the job description, enumeration of the qualities of effective coaches, and an effective interview. The job description A first step is to have a clear understanding of the job and a written job description. Most job descriptions provide a list of duties, but you should also include how those duties will be met, in terms of time and process.