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    If you really want to connect, turn off the automatic pilot

    By Susan Scott
    December 2009
    Every day, I get e-mails from Plaxo, LinkedIn, Facebook, Classmates, Twitter. No doubt you do, too. So-and-so wants to connect with you. I rarely know who so-and-so is or why they would want to connect with me. Is it so they can have a gazillion followers? Is this a contest? I’m not much of a follower, have grown weary of being followed, and am lousy at contests. This morning, I got an e-mail announcing: “You know 1,898 people that you haven’t connected with yet. Here’s the list of your contacts that you aren’t connected with yet. Invite them to connect.” The message used the word connect or connected three times in the 26-word admonition. I looked at the list. Apparently, @Home Billing and Amazon.com want

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    References

    Scott, S. (2002). Fierce conversations: Achieving success at work & in life, one conversation at a time. New York: Penguin.

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    Susan Scott (susan@fierceinc.com)leads Fierce Inc.

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