Setting the standard for school success: The power of the principalship

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School principals play an essential role in the successful development of the students and educators in their buildings. This webinar will focus on the role of leadership in the revised Standards for Professional Learning and the corresponding strategies, tools, and tangible ideas at the school and system levels that develop and support effective principals.

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Associate Executive Director at NAESP | + posts

Gracie Branch serves as the associate executive director for professional learning at the National Association of Elementary School Principals (NAESP). In her current position, Branch works with principals to promote leadership development and mentor public school administrators. She sustains and grows leadership opportunities by providing quality professional learning experiences for administrators that encompass national educational standards, initiatives, and reforms. In 2016, the University Council for Educational Administration recognized Branch for excellence in educational leadership. Branch feels that her 43 years in education serve as a solid foundation to carry out her responsibilities at NAESP and to achieve high professional standards and best practices in our nation's schools.

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Carmen Concepcion has been an educator for 25 years. She currently serves as area superintendent in Winston-Salem/Forsyth County Schools where she supervises and coaches 16 principals and schools. In 2018, she opened a new Dual Language Immersion School in Charlotte Mecklenburg Schools, Charlotte East Language Academy. She has been committed to high achievement for Title I schools throughout her career, leading the highest performing Title I school in the district for six consecutive years and winning state recognition. Concepcion has coached beginning principals through the Wallace Foundation Principal Pipeline initiative for six years.  She is certified as an NAESP National Principal Mentor and is a Columbia University 2018 Cahn Fellow (Cahn Fellows Program for Distinguished Principals).

Michelle Kefford
Principal at Marjory Stoneman Douglas High School | + posts

Michelle Kefford has devoted the past 24 years to serving students in Florida. She initiated her career as a Biology teacher at Marjory Stoneman Douglas High School in 1999 and went on to serve as an assistant principal at two different Florida high schools until she was promoted to serve as the principal of Charles W Flanagan High School in 2011, where she led the school to its first ever grade of “A” and earned multiple recognitions, including Broward County Principal of the Year, Florida Principal of the Year, NASSP State Principal of the Year, finalist for NASSP National Principal of the Year, Florida Association of Student Councils Principal of the Year, Florida School Counselor Association School-Based Administrator of the Year, to name a few.  After leading Charles W Flanagan High School for eight years, she was asked to return home to Marjory Stoneman Douglas High School as the principal, where she currently serves, to lead the school in its healing subsequent to the horrific school shooting that occurred there.

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